seven strategies to sell

SEVEN STRATEGIES TO SELL YOUR HOME

 

 

1.  CURB APPEAL

Curb appeal is the visual attractiveness of the exterior property and it needs to look its best.  It’s known as the “tone setter” since it’s the first impression a buyer perceives when pulling up to the home.  Trim, neat, landscaping, clean siding, windows and fencing, no visible rotting, rust, mold, or overgrown trees are all things buyers will inspect in a matter of seconds as they walk towards the front door.   Do your best to make your curb appeal looking as pleasing as possible.

 

 

2.  CLEAN INTERIOR

The interior of the home needs to be in meticulous condition, regardless of the age.  Buyers are immediately turned off by an unkempt, untidy home and as result the perception of a dirty or messy property directly affects its value.  The more reasons a buyer has not to purchase a home, the less it’s worth.  Having the home freshly painted, rugs cleaned, bed comforters replaced, or simply removing dirt and dust goes a very long way.  The goal is to make the property look, feel and smell as bright and clean as possible; move-in condition from the moment they walk through the door.

 

 

3.  REMOVE CLUTTER

Not only does the home need to shine, it needs to be clutter free.  While viewing the home, buyers like to envision themselves living in the property.  They’ll decide which family members are sleeping where and if the home has enough space to accommodate their needs in the future.  Cluttered countertops, cabinets, rooms, closets, all deter a buyer’s emotional sense of comfort.  An uncomfortable buyer is an unwilling buyer.

 

 

4.  RAISE YOUR SELLING POINTS

If you’re having trouble selling, it’s important to examine your home’s amenities and compare it to your competitors that have sold in the same price range.  Sit down and list your features on paper.  The more your home can offer, the higher the probability it will sell.  Try to locate a weakness or drawback and see if it can be changed or updated without too much expense.  An effective strategy is to purchase a home warranty plan at the onset of the listing.  Not only is this something your agent can advertise, this is a serious tool that protects the home from future repair costs and gives the listing instant appeal.

 

 

5.  PERFORM A HOME INSPECTION BEFORE YOU LIST

An unsatisfactory inspection report is one of the main reasons deals fall apart.  It’s smart for a seller to conduct a home inspection through a licensed inspector before you list.  If there are major defects that need repair either fix them or work the cost of repair into the negotiation with a buyer when settling on a price.  That way your net number doesn’t change after you’re under contract.  Providing full disclosure and tackling defects head on creates transparency and sets the stage for a smooth transaction.

 

 

6.  LOOK TO IMPROVE

If all else fails look to improve.  Modernize any way you can whether it be updating furnishings, appliances, mechanical systems, etc… Most buyers are attracted to homes that are turn key.  The less they need to maintain or replace, the better.  Focus on what you think needs the most attention and start there.

 

 

7.  PRICE

The property needs to be realistically priced within its current niche market.  Since there are multiple niche markets in Ocean City within the general market, you’ll need to be advised by a specialist.  Reach out to the Bader-Collins Associates regarding the value of your home.

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